Insights

Reactivation insights for business owners.

Practical guides on reviving the leads you already paid for — what gets a cold contact to reply, and what a dormant database is really worth.

Automation

Database reactivation: how AI turns dormant leads into booked meetings

Your next best customer may already be in your CRM. How AI reopens old enquiries across four channels, qualifies the replies and books the interested ones in.

Lior Sarussi · Updated October 2026

8 min readRead article →
iGaming

A responsible-gambling checklist for outbound AI calls

The consent, self-exclusion, harm-detection and human-handover checks a compliance team should insist on before an AI agent calls a single player.

Lior Sarussi · Updated October 2026

3 min readRead article →
iGaming

Your World Cup sign-ups made one deposit. Here's how to get the second.

World Cup sign-ups often deposit once and go quiet. How a personal welcome call wins the second deposit safely, and how to measure if it really worked.

Lior Sarussi · Updated October 2026

5 min readRead article →
Automation

SMS Reactivation: How to Win Back Cold Leads Automatically

How AI-powered SMS reactivation sequences are helping UK businesses win back cold leads automatically — without picking up the phone.

5 min readRead article →